Dahl Automotive Acquires Two Dealerships in Rochester, MN

LA CROSSE, WI: Dahl Automotive announces the acquisition of two dealerships from the Happy Auto Group in Rochester, Minnesota. Included in the acquisition are a Hyundai dealership and a Chrysler Dodge Jeep Ram dealership located on US-52, now operating as Dahl Hyundai Rochester and Dahl Chrysler Dodge Jeep Ram Rochester.”

“Our growth has always been about how we use our business to affect others in a positive way, and it starts with our team. We are excited to welcome nearly 100 new team members to the Dahl Automotive family and to become an integral part of the Rochester community,” said Andrew Dahl, fifth-generation co-owner and President & CEO of Dahl Automotive. “We are honored by the opportunity to grow in this outstanding market and thankful to Bret and Jim of the Happy Auto Group for their partnership throughout this transition.””

“The Dahl Auto Group with its 115-year legacy was the perfect fit to carry on these stores in Rochester. We know that the community and team will be well served by the Dahl family. This divestiture allows us to focus on and grow our home Chicagoland dealerships,” states Happy Auto Group co-owner Bret Matthews.”

With this acquisition, Dahl expands its presence in southeastern Minnesota, adding to its two existing dealerships in Winona and positioning itself in close proximity (a one-hour drive) to their home market of La Crosse, Wisconsin. This marks the group’s 10th acquisition in under three years and brings its total to 16 dealerships in Minnesota and Wisconsin representing 12 brands.””

“Rochester is a great fit within our strategic plan to grow in mid-sized markets where we can make a positive impact in the community and through exceptional guest experiences. We are a family-run auto group and guests will feel that right away when they visit our stores,” added Andrew. “Our strong OEM relationships have helped build the foundation for our success, and we look forward to expanding our partnerships with our second Hyundai store and third Chrysler Dodge Jeep Ram dealership.” ”