DAHL AUTOMOTIVE ACQUIRES FORD TRUCK CENTER

LA CROSSE, WI Dahl Automotive announces the acquisition of La Crosse Truck Center Ford.

Dahl Automotive has purchased the La Crosse Truck Center Ford dealership at 215 Milwaukee St., La Crosse, WI. Ford Motor Company identifies its commercial vehicle operations as Ford Pro. This Ford Pro truck dealership sells and services Ford Commercial vehicles, including medium-duty and heavy-duty F-Series trucks, Transit vans (including E-Transit), Box trucks, Cab Chassis and Cutaways, as well as Pre-Owned Commercial Vehicles. The dealership also services medium- and heavy-duty trucks of all makes and models, and is both Cummins and Caterpillar certified. The location’s new name is Dahl Ford Truck La Crosse.

“We are excited to welcome 14 new team members to the Dahl Automotive family. Adding this dedicated Ford Pro dealership will allow us to better meet the needs of area businesses with their commercial and fleet vehicle needs. We could not be more proud of our expanded partnership with Ford Motor Company, which dates back to 1911”, comments Andrew Dahl, President of Dahl Automotive.

“Like La Crosse Truck Center Ford, Dahl Automotive is family-owned and operated and has been serving its customers for more than 100 years. Their rich history, knowledge, and vision for the future make them the perfect fit for our employees and customers”, states Joe Laux, owner and President of La Crosse Truck Center Ford.

With the acquisition, Dahl will have four Ford-affiliated facilities in the area, including: Dahl Ford Onalaska, Quick Lane Onalaska, Quick Lane La Crosse, and now Dahl Ford Truck La Crosse.

Dahl Automotive grows to 11 dealerships in MN and WI, representing 13 brands and employing 575 team members. This acquisition allows the group to further scale its commercial vehicle operations to offer its business customers more commercial vehicle choices, competitive pricing, electrified commercial vehicles, and innovative solutions like Telematics and Data Services. The group also has commercial vehicle offerings from Chevrolet, GMC, Chrysler, Dodge, Jeep, and RAM.