Dahl Automotive Acquires Honda, Subaru, and Toyota of Sheboygan, WI

FOR IMMEDIATE RELEASE 4/29/2025

DAHL AUTOMOTIVE ACQUIRES DEALERSHIPS IN SHEBOYGAN, WI

LA CROSSE, WI  Dahl Automotive announces the acquisition of three dealerships from International Autos including Toyota, Subaru and Honda.   The dealerships are located on the major intersection of Interstate 43 and Highway 23 in Sheboygan, WI and are all on one auto campus.  The new names will be Dahl Toyota Sheboygan, Dahl Subaru Sheboygan, and Dahl Honda Sheboygan.

“We are excited to welcome almost sixty new team members to the Dahl Automotive family.  This acquisition aligns with our growth strategy of entering midsize markets, partnering with great brands, and positively impacting the team, their families, and the Sheboygan community,” comments Andrew Dahl, President of Dahl Automotive.

“Dahl Automotive is a family owned 114-year-old business that focuses on taking care of its team

and customers.  Divesting these stores allows International to focus and further invest in our other core markets,” states Ralph Mauro, CEO of International Autos.

With the acquisitions, Dahl re-enters the Eastern Wisconsin market which last had dealerships in the region from 1920 to 1939.  Dahl further expands its partnership with all three brands bringing the total store count to four Honda, two Toyota and two Subaru dealerships.  Dahl’s relationship with Subaru is the longest among the three dating back over 40 years to 1982.  The Dahl Automotive group grows to 14 dealerships in Minnesota and Wisconsin, representing 12 brands and employing over 600 team members.

“We look forward to delivering on our vision of transforming the automotive retail business through a relentless focus on exceptional guest experiences and community engagement by a team that cares deeply for Sheboygan,” further comments Andrew.

About Dahl Automotive

Since 1911, Dahl Automotive spans five generations and is one of the oldest auto groups in the United States under continuous family ownership.  Dahl Automotive employs over 600 team members in Wisconsin and Minnesota through 14 dealerships, two body shops, two parts and accessory businesses, and an auto museum.  Dahl Automotive is a humility-based, servant-led organization focusing on growing our business and impacting our team, families and community in a positive way.  www.dahlauto.com.