Dahl Automotive Acquires Dealerships in Stevens Point, WI & Rhinelander, WI

FOR IMMEDIATE RELEASE:  12/13/2023

DAHL AUTOMOTIVE ACQUIRES DEALERSHIPS IN STEVENS POINT AND RHINELANDER WI

LA CROSSE, WI   Dahl Automotive announces the acquisition of four dealerships from Kocourek Automotive.  Included in the acquisitions are two Honda dealerships and two Chrysler Dodge Jeep RAM dealerships.  The new dealership names are Dahl Honda Stevens Point, Dahl Chrysler Dodge Jeep Ram Stevens Point, Dahl Honda Rhinelander and Dahl Chrysler Dodge Jeep Ram Rhinelander.  Kocourek Automotive will continue to operate their dealerships in Wausau, WI which are not included in the transaction.

“We are excited to welcome over one hundred new team members to the Dahl Automotive family.  The Kocourek organization is known for its operational excellence, team engagement and community impact.  We are honored to have the opportunity with Kocourek on these four stores in two great markets” comments Andrew Dahl, President of Dahl Automotive.

“Dahl Automotive is well known in the state of Wisconsin as a multi-generational 100 year old business with an honest hard working family that takes care of their team members.  Selling these stores allows the Kocourek organization to further invest in the Wausau market for years to come”, states Keith Kocourek, President of Kocourek Automotive.

With the acquisitions, Dahl enters the central and northcentral Wisconsin markets, adds two more Honda stores to their current Honda dealership in Onalaska, WI and reintroduces the Chrysler Dodge Jeep RAM brands back to its portfolio.  The Dahl family had Chrysler dealerships from the 1940’s-1970’s out of state.   The Dahl Automotive group grows to 10 dealerships in total in MN and WI, representing 13 brands and employing 525 team members.

“Rhinelander and Stevens Point fit our strategic plan of growing in small to mid-size markets where we can have a positive impact through our business on our team, guests and community.  Our strong OEM relationships are the cornerstone to our success and we are excited to expand our partnership with Honda and welcome back Chrysler Dodge Jeep and RAM” comments Andrew.

About Dahl Automotive:

Since 1911, Dahl Automotive spans five generations and is one of the oldest auto groups in the United States under continuous family ownership.  Dahl Automotive employs over 500 team members in Wisconsin and Minnesota through 10 dealerships, 2 body shops, 2 parts and accessory businesses and an auto museum.  Dahl Automotive is a humility-based servant led organization focusing on growing our business and impacting our team, families and community in a positive way.  www.dahlauto.com.