Dahl Automotive Careers

Dahl Automotive Careers

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Dahl Automotive Team

Building A Legacy

Dahl Automotive is a fifth-generation family-owned business, proudly serving communities since 1911. We first opened our doors in Westby, WI and soon after, moved to La Crosse, WI.

We are the eighth-oldest Ford dealership under continuous family ownership in the Country. Representing 10 new vehicle franchises over four expansive campuses in La Crosse and Onalaska, WI, and Winona, MN, we are uniquely positioned to serve our communities. We also operate an ABRA Auto Body & Glass franchise, and a Line-X franchise.

Values That Drive Us

“At Dahl Automotive, we value each team member and their individual and collective contributions to the success of the team. Every person and position is valued equally and we are passionate about growing leaders and helping our team members reach their short and long-term career goals. We value our people in all of the roles they have – at home, at work and in the community, and really do strive to help them reach their full potential in all of these areas.


As a 5th generation owner, I invite you to apply to join our team. I look forward to working alongside you.” – Andrew Dahl, President/5th Generation Owner

Dahl Automotive – Now Hiring


Our Vision:

Transform the auto industry by creating an exceptional experience that values individuals and grows leaders while delivering profitable growth for all.

Our Mission:

Keep People Moving


YMCA and Snap Fitness Discounts

Verizon and Sprint Discounts

Great Discounts on Vehicles, and Services (Service, Detail, Parts) at Dahl

Prescription Safety Eyewear Discounts

Safety Footwear Reimbursements

Dahl Gear (Branded Clothing) Discounts

Uniform (Techs) Discounts

Jeans Day Fridays

One Saturday Off Per Month Guaranteed for Those Who Work Saturdays

Closed on Sundays

Medical, Dental, and Vision Insurance

Life Insurance – $15k Provided by the Company, Additional Voluntary Available

Accident, Cancer, and Critical Illness Insurance

Identity Theft Protection Insurance

Pet Insurance

401(k) with Automatic 3% Company Contribution After One Year of Service

Paid Time Off and 6 Paid Holidays

Bereavement Leave

Career Paths

Quick Lane Tech

Internal Tech

Main Line Tech

Master Tech

Sales Consultant

F&I Manager

Sales Manager

General Sales Manager

General Manager

Dahl Automotive Group by the Numbers

Numbers don’t lie. Take a look at how we stack up!




Total Employees


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