Building A Legacy
Dahl Automotive is a fifth-generation family-owned business, proudly serving communities since 1911. We first opened our doors in Westby, WI and soon after, moved to La Crosse, WI.
We are the fifth-oldest Ford dealership under continuous family ownership in the Country. Representing 13 new vehicle franchises and 14 rooftops, Our Wisconsin locations include La Crosse, Onalaska, Holmen, West Salem, Stevens Point, Rhinelander , and Sheboygan. We also proudly serve in Winona, MN. We are uniquely positioned to serve our communities through our wide range of automotive services including new and used sales, auto detail, auto collision, auto glass, and support services. We also operate an ABRA Auto Body & Glass franchise, two Quick Lanes, a Line-X franchise, and a Mighty Auto Parts franchise.
Values That Drive Us
“At Dahl Automotive, we value each team member and their individual and collective contributions to the success of the team. Every person and position is valued equally and we are passionate about growing leaders and helping our team members reach their short and long-term career goals. We value our people in all of the roles they have – at home, at work and in the community, and really do strive to help them reach their full potential in all of these areas.
As a 5th generation owner, I invite you to apply to join our team. I look forward to working alongside you.” – Andrew Dahl, President/5th Generation Owner
Dahl Automotive – We Build Leaders Worth Following
Our Vision:
Transform the auto industry by creating an exceptional experience that values individuals and grows leaders while delivering profitable growth for all.
Our Mission:
Keep People Moving
Benefits
YMCA Fitness Discounts
Verizon and T-Mobile Discounts
Great Discounts on Vehicles, and Services (Service, Detail, Parts) at Dahl
Prescription Safety Eyewear Discounts or Reimbursements
Safety Footwear Reimbursements
Dahl Gear (Branded Clothing) Discounts
Uniform (Techs) Discounts
Jeans Day Fridays
One Saturday Off Per Month Guaranteed for Those Who Work Saturdays
Closed on Sundays
Medical, Dental, and Vision Insurance
Life Insurance – $15k Provided by the Company, Additional Voluntary Available
Accident, Cancer, and Critical Illness Insurance
Identity Theft Protection Insurance
Pet Insurance
401(k) with Automatic 3% Company Contribution After 6 months of Service
Paid Time Off and 6 Paid Holidays
Bereavement Leave
Career Paths
Dahl Automotive Group by the Numbers
Numbers don’t lie. Take a look at how we stack up!