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Dahl Automotive

WI 54650


Dahl Automotive's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Become. Build. Lead.

Join us on Friday, October 24 as we awaken leaders to the idea of becoming a "liberating leader." The Liberating Leader Tour will equip you with proven, practical leadership tools, insights, and resources that you will be able to use the moment you leave. You will be inspired, challenged to grow, and we will help you become a leader others want to follow!

Presented by Jeremie Kubicek and Steve Cockram, GiANT Worldwide.

Hosted by Dahl Automotive at The Weber Center for the Performing Arts. 9am-3pm.

Thank you to our sponsors: La Crosse Area Chamber of Commerce, Viterbo University, UW-L and Western Technical College.

To register: www.giantworldwide.com/tour

If you have questions, please contact Heather at Dahl Automotive: heather@dahlauto.com or 608.779.2886.

-Award Recognizes Dealer Excellence in Customer Service-

Cherry Hill, N.J.?(5/23/2013) Subaru of America, Inc. today announced that Dahl Subaru of La Crosse, Wisconsin joins an elite group set to receive the prestigious 2013 Subaru Stellar Care Award

"The Subaru Stellar Care Award is earned by top ranking Subaru dealers who deliver an exceptional ownership experience to our customers," said Bill Cyphers, senior vice president, sales for Subaru of America. "Award recipients meet the high Stellar Care benchmarks for customer satisfaction, brand representation, and operational excellence. Our brand has enjoyed record sales for the past four years and this success is in large part due to the excellence of our retail body."

Achieving this highly coveted award requires truly exceptional dedication and Subaru dealers must devote significant time and resources to the customer experience throughout the year. Performance measures for the program range from participation in all customer-focused Subaru programs to maintaining a customer-friendly, inviting facility. Dealers must also achieve outstanding satisfaction scores for all key areas in Sales and Service and demonstrate outstanding performance in Customer Loyalty.

Dahl Subaru is located at 712 4th street south, La Crosse, WI. For more information, the dealership can be contacted at 608-784-9600 or at www.dahlsubaru.com.


Dahl Automotive today announced the acquisition of Walz Chevrolet Buick GMC in Winona. The new dealership will be called Dahl Chevrolet/Buick/GMC and will continue to operate in the same location with 99% of the existing Walz employees. This will be the second location for Dahl Automotive in Winona, after acquiring a Toyota dealership in 2010. "Growth is good," commented Andrew Dahl, one of the 4 owners of the new dealership that includes his father Harry Dahl and brothers Jansen and Tyler. "We've enjoyed being a part of this community and plan on taking an aggressive posture to secure Winona as the focal point in this region for our new lineup of brands."

Andrew pointed out that back in the 1930's the Dahl name was the biggest name in Chevrolet dealerships in America, with locations throughout the country. "We're back with Chevy again, and looking forward to the next generation," he added. "We want everyone to experience what Dahl Automotive is all about?choices? fair treatment?you know what to expect when you come in to see us."

At this morning's press conference Jack "Butch" Walz explained that choosing the Dahl family was an easy decision. "We've been serving this community for many great years, and I'm comfortable with the idea that Winona will be well served with the Dahl family," says Mr. Walz.

Dahl is one of the oldest Ford dealers in America, and has been in business over 100 years. They currently own dealerships that include Dahl Toyota in Winona, Dahl Hyundai?Subaru?Mazda in La Crosse, and Dahl Ford?Lincoln in Onalaska.

Contact info: Andrew Dahl 507-452-4080

An anniversary for one of America's most iconic vehicles - WXOW News 19 La Crosse, WI - News, Weather and Sports |

An anniversary for one of America's most iconic vehicles

Posted: Apr 17, 2014 3:52 PM CDT
LA CROSSE, Wis. (WXOW)- The Ford Mustang celebrates its 50th anniversary today.

It first made its debut at the 1964 World's Fair in New York City. It was an instant a hit. Ford sold more than 600,000 Mustangs that year. These days, the company still sells just under 100,000 annually. In the last 50 years, more than 8 million Mustangs have been sold.

In 1964, the Mustang's starting price was around $2,000. Now, one with all the options can top out at nearly $73,000.

But as far as an icon and a brand, the Mustang is more popular than ever. Jansen Dahl, owner of Dahl Ford, said, "The reason why it was so popular is that it represented fun. It represented everything that's American. Strength, good looks and power. It really just captured America's sentiments at that time."

Dahl Ford in Onalaska will have the 50th anniversary Mustang in their showroom in July. The date is still to be determined.