We have a strong and committed team with many years of experience satisfying our guests' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!
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Dahl Family History
A.H. Dahl and Co. General Store: Westby, WI 1910
Five generations of the Dahl family have influenced the automobile industry for over 100 years. Dahl Automotive La Crosse is the ninth-oldest family-owned Ford dealership in the nation. This has been made possible through years of guest loyalty, which stems from a constant focus on the guest's complete satisfaction with our products and services. The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.
Andrew H. Dahl of Westby, WI, who was already running a general store, serving in the Wisconsin legislature, and raising seven children, received an agency agreement from Ford Motor Company in 1911. Ford Model T's were sold at Andrew's General store, Andrew H. Dahl Co., for $500 each until a new store was built. At this time two of Andrew's four sons, Harry and Chester, were convinced to run the operation acting as managers, salespeople, and driving instructors. Ford Motor Company, during the initial years, would transport Model T parts by locomotive, leaving it up to the dealers to assemble them back at their shops. In addition to selling the car, Ford dealers needed to teach customers to drive this brand new machine. Dahl expanded to Viroqua, WI and La Crosse in 1911.